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Heiko Hebig
Heiko Hebig lives and works in Hamburg, Germany.
While I have been affiliated with various Internet consultancies and software companies, opinion expressed here is strictly private. Questions? Comments? Send me an .
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Blogs, links, and policies


posted on 01. March 2006 at 05:54 PM

David Weinberger: Blogging in Germany

I said it before, I'll say it again: Blogging is not much different from what you do out in the real world. So basically, the same rules apply, especially if you want to introduce weblogs to your organization.

Rule #1: Don't be stupid.
Only share information that you would share during a telephone conversation or casual business lunch.

Rule #2: Be transparent.
There will be times when you can't be as open as you'd like to be. There will be times when customers ask a question that you can't (or are not alllowed to) answer. "Sorry, I can't answer that." People will understand.

Rule #3: Experiment.
The best way to learn about weblogs is to start your own blog. Period. Don't get stuck in the "what should I write about" process. Just do it. Start your conversation. People will listen. Sooner or later.

Related link: Jürgen Ahting - Blue Hour at Edelman (Hamburg) with David Weinberger and Heiko Hebig

Comments to this weblog entry:

Danke. Kurz und schmerzlos.
Mit den Rules# kann ich vielleicht sogar bei www.Hamburg.org Neublogger erreichen.
u

Hello my friends :)
;)
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Behindertenparkplatz quotes:
“ […] Das Leben ist voller Kontraste: Gestern noch war ich bei Edelmans Blue Hour und lauschte David Weinbergers Vorstellungen von richtiger Kundenansprache in Zeiten von Web 2.0, da finde ich heute in meinem Postfach eine Mail eines Unternehmens, das mir m... ”
planet sab quotes:
“ […] I am sitting here in my pyjamas with cat in my lap. Quite a cliché, but not what blogging is about, according to David Weinberger, co-author of the cluetrain and keynote speaker at Tuesday's event. Edelman had invited bloggers and ”
Werbeblogger quotes:
“ […] David Weinberger - Co-Autor des Cluetrain-Manifest - hielt vorgestern Abend einen wirklich spannenden Vortrag über Blogs bei Edelman-PR in Hamburg. An dieser Stelle erstmal ein großes Dankeschön an den deutschen Edelman-Blogger Björn Hasse für (nic... ”
Ringfahndung -Weblog- // quotes:
“ […] Heiko Hebig ist neuerdings Burdas Mann für Blogs und WWW-zwo-Null. In Hamburg hatte er am vergangenen Dienstag eine beeindruckende Präsentation hingelegt. Beeindruckend, weil vor Bloggern und Nicht-Bloggern gehalten und als Support für David Weinber... ”

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