Edelman gets naked with Scoble
Scoble: Richard Edelman bought about 250 copies of Naked Conversations to hand them out to all of his senior managers.
I just finished my presentation for Edelman on Tuesday. My job will be to (mainly) teach the non-bloggers some quick facts about blogging before David Weinberger moves into deeper waters. My main thesis: Blogs and traditional PR don't have anything in common. For people who believe in traditional PR this will come as good news. The flip side: Even though blogs and PR don't have much in common, weblogs will dramatically change the rules of the game. For those playing buzzword bingo during my talk: Write down "consumer generated content", "Technorati", "permalink", "Google juice", "barrier of entry", "PageRank" and "communities of interest".
Wow. I wish I could be there!
Ich bin gespannt. Wir sehen uns am Dienstag.
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