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Heiko Hebig
Heiko Hebig lives and works in Hamburg, Germany.
While I have been affiliated with various Internet consultancies and software companies, opinion expressed here is strictly private. Questions? Comments? Send me an .
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Anina told to quit


Now here's some news. Anina was given an ultimatum by her agency: either quit doing the technology stuff, or leave. Just when you were thinking that Anina was about to change the fashion industry, the industry strikes back . "Fashion and technology do not go together" they say. Is that so? Listening to Anina explain her 360fashion project I think the fashion industry still has ways to go to catch up and arrive in the 21st century - technologically speaking. Anina is attending the LIFT conference in Geneva later this week. I bet she will be talking more about this at the event.

Comments to this weblog entry:

Here is the thing. Anina seems like a really awesome person, and a very talented one too. Unfortunately she may not be cutting it as a 'Model' . Sure, she can do niche market modelling for tech companies, but unfortunately, her whole angle for her blog existence is to give a taste to the techworld of her exciting fashion world. If she just models in Tech ads, then she ceases to bring the world of fashion to the tech people, rather just a model who does tech ads. At this point Anina has convinced her tech people that she is at the epicentre of fashion. Unfortunately she hasn't been able to convince the fashion world she is at the epicentre of fashion.
If Anina hopes to have a succesful career as a fashion model and wishes to change the industry, all respect to her. Unfortunately, I do not recall her appearing in any leading fashion magazines, i.e Italian, French, UK, US, and Japanese Vogues, W magazine, Visionaire, Harpers bazzar, POP, Numereo, 10, ID.
These are the big players of the industry. The Photographers, models, stylists, hair and make up artists. They are the ones who have the influence in the fashion industry. They are the ones securing the big bucks shooting the major fashion and beauty campaigns. Sure , Anina can change that, as we all love a revolution, but she is not rolling with tastemakers of influence at a level that she claims at. Show me real tangible proof of her credentials. Credentials that will impress people in her 'fashion' industry.


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