Should companies blog?
posted on 29. March 2005 at 10:33 AM
In a recent interview I got asked if companies should have "corporate weblogs". My answer went something like this:
If you have passion for what your company is doing, you should have a weblog covering what your company is all about. But always remember: it is not the company that has a weblog. It's a person (or a group of persons) that can be identified as part of the company.
Your company does not have a voice. Employees have voices. And opinions.
If you want a "corporate weblog" for your company, be sure to understand the spontaneous nature of weblogs. If you need "workflows", "review cycles", "legal sign-offs" and "version control", a weblog is probably not the right communication tool for you or your company.
So concise, so true. Thanks! I may point a client to this post... May I?
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