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Heiko Hebig
Heiko Hebig lives and works in Hamburg, Germany.
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BMG's new CD pricing


posted on 03. July 2004 at 06:16 PM

"What you see, is what you get." Or even: You get what you pay for. BMG announced a new three-tier pricing scheme for audio CDs to be introduced in Germany in August.

  • € 9.99: title info printed on CD label. No jewel box, no booklet, no inlay.
  • € 12.99: the "standard" CD with jewel box and tray.
  • € 17.99: a deluxe version of the CD with bonus tracks and videos (similar to DVDs).
I think this an interesting approach and consumer response should be quite positive. The industry is finally waking up and willing to risk something new. OK, it's not radical but it might be the right strategy to counter digital distribution. [via DMC Weblog]

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Wortfeld quotes:
“ […] BMG will die CD-Preise senken. ”
Wortfeld quotes:
“ […] BMG will die CD-Preise senken. ”
open scratchpad : economics, technology, media quotes:
“ […] BMG has announced new CD pricing, points out Heiko Hebig. Think of it as three classes, rather like airlines: € 9.99: title info printed on CD label. No jewel box, no booklet, no inlay. € 12.99: the "standard" CD with ”

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