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Heiko Hebig
Heiko Hebig lives and works in Hamburg, Germany.
While I have been affiliated with various Internet consultancies and software companies, opinion expressed here is strictly private. Questions? Comments? Send me an .
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Talking about Word


posted on 02. May 2004 at 11:24 PM

Chris Pratley, group program manager for MS Word, tells his story:

So, that in a nutshell is the Microsoft method. Understand the market, and the customers, and then go pedal to the metal, with release after release focused on what the customers need, incorporating their feedback. That puts the competition into reaction mode. And of course it helps if they also make a strategic error because they are under so much pressure.

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