Olympus Ferrari
posted on 22. January 2004 at 06:06 PM
While walking through town today, I was approached by a market research team, asking a set of questions about what digital camera I use, why I use it, etc. Then they asked my if I knew of Olympus' line of digital cameras, why I am not using any Olympus product, and so on. They then produced a card board showing "Olympus + Ferrari" and asked me to brainstorm about those two brands, their values and if I thought they were a good fit. That was it.
Arriving back home, I did a little research on the Net and found this. I guess Olympus is getting ready for a European product launch...
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